Public Announcements


Training Announcement: Lexington PD hosting FBI LEEDA Media and Public Relations

Chief Mark Sink and the Lexington Police Department is hosting FBI LEEDA Media and Public Relations February 10-14, 2020 at 415 Lee Smith Road, Lexington, NC 27292.

FBI-LEEDA is pleased to present a 4½-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants will learn how each can positively or negatively affect public opinion. Students will participate in media training with numerous desktop and on-camera exercises. Topics covered include; image, branding and perception, the media’s role in public opinion, managing social media communications, interview preparation and principles for communicating in a crisis event.

Register online at or call 877-772-7712 for more information. The registration fee is $745/student. Class begins at 8:30 am. Dress: business casual.

For local information regarding the training venue or hotel accommodations for this training opportunity, please contact Deputy Chief Robby Rummage of the Lexington Police Department at (336)243-6712 or email: [email protected]. Seminar registration is open to all law enforcement – sworn and professional civilian staff. (You are not required to be a member of FBI-LEEDA to attend.)


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